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Showing posts from November, 2024

Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience? age gender income education 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies use audience profiling to create a more detailed picture of their audience. This means  looking at the audience's personality, interests and the brands and lifestyle they enjoy 3) What are the seven different Psychographic groups?  demographic, geographic, psychographic, behavioural, firmographic, journey stage, and transactional 4) Write a brief summary of what each Psychographic group is seeking or motivated by. market research method used to divide a market or customer group into segments based on their beliefs, values, lifestyle 5) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!...

October assessment LR

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). some knowledge applying denotation to an unseen media product. you need to produce you row work and not paganise or use chat GPT very disappointing as i allowed you to use a choemebooke due to your injury 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1 Q2: 0 Q3:0  Q4:1 Q5:0 Q6:0 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Q4 because i did it on my own  4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.  5) Finally, write a  new , detailed paragraph for  Question 3 - the unseen text 12 mark question . Use the mark scheme to identify anticipated content you c...