Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience?

age gender income education

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Media companies use audience profiling to create a more detailed picture of their audience. This means looking at the audience's personality, interests and the brands and lifestyle they enjoy

3) What are the seven different Psychographic groups? 

demographic, geographic, psychographic, behavioural, firmographic, journey stage, and transactional

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

market research method used to divide a market or customer group into segments based on their beliefs, values, lifestyle

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

attitudes, activities, and values 






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